“Grip has helped us achieve a higher quality shipping experience for our customers while simultaneously reducing our ecommerce shipping spend. We are proud to be working with a great team who produces a great product.”
Brian Mangels, Senior Logistics Manager, Cure Hydration
The customer
Cure Hydration produces functional electrolyte drink mixes with science-backed formulas and plant-based ingredients. Cure was founded by Lauren Picasso in 2019 after she discovered she was constantly dehydrated while training for a marathon.
Cure was listed on the 2023 Inc. 5000 list of fastest growing companies in the United States and since launching in 2018, has grown an average of 230% each year. The company is stocked in many retail stores including CVS, Walgreens and Albertsons, and has grown their DTC sales by 400% YoY.
The problem
As Cure’s retail and DTC growth exploded, the logistics team needed a technology partner who could provide real time visibility and better control over their operations.
High operational costs are a major pain point for DTC brands looking to scale efficiently. Cure wanted to improve their customer shipping experience while also keeping logistics costs down.
The solution
At Grip, we built a smart logistics engine to give perishable DTC brands like Cure real time visibility and better control over their operations.
Our powerful dashboard leverages over 25 million data points and analyzes factors such as temperature, major weather events and carrier performance to provide package-by-package shipping recommendations. This level of insight was not previously available for most DTC brands operating on smaller budgets.
Grip’s platform saves our partners up to 30% in shipping costs by recommending the correct packaging and shipping based on real-time conditions and the most cost effective carriers. Businesses also reduce spoilage rates by up to 25% after onboarding with Grip.
“Grip has helped us achieve a higher quality shipping experience for our customers while simultaneously reducing our ecommerce shipping spend. We are proud to be working with a great team who produces a great product,” says Brian Mangels, Senior Logistics Manager at Cure Hydration.
Grip takes the stress and guesswork out of logistics for fast-growing eCommerce businesses, allowing them to scale with ease.