Why the most successful frozen and refrigerated DTC brands treat fulfillment, shipping, and customer experience as part of the brand itself. Branding brings a customer in. Operations decide whether they come back. In DTC—especially in categories like frozen food, ready-to-eat meals, and perishable products—it’s easy to overinvest in the surface (design, packaging, paid media) and … Read more
A customer orders premium ribeye steaks for their anniversary dinner. What arrives? Chicken thighs and ground beef. These aren’t just shipping mistakes. They’re mispicks—and for eCommerce DTC brands, especially those shipping perishables, they’re profit killers. What Exactly Are Mispicks? A mispick happens when the wrong item gets selected and packed during order fulfillment. It’s not … Read more
Over the last decade, consumer expectations around shipping have radically changed. What was once considered a luxury—2-day delivery—is now simply the baseline. Today’s shoppers aren’t just looking for fast delivery; they expect it. And for brands, meeting that expectation isn’t just about delighting customers, it’s about survival. The Shift: Delivery Speed Is a Purchase Driver … Read more
When you ship frozen and refrigerated products, you’re not just racing against time — you’re racing against the forecast. A delayed delivery might mean a minor inconvenience for most brands. For frozen and refrigerated products, it can mean melted goods, a refund, and a lost customer. And while most teams plan for peak season and … Read more
As summer approaches, eCommerce DTC brands that ship frozen or refrigerated products enter their most operationally challenging season. Rising temperatures don’t just threaten product quality—they also put pressure on your shipping strategy, packaging decisions, and cost structure. Refrigerant—the unsung hero of cold-chain logistics—becomes the make-or-break factor. Here’s what brands need to understand (and adjust) to … Read more
Grip, Miami’s fastest-growing startup and the leader in AI-driven fulfillment and logistics for perishable DTC brands, is excited to announce the launch of its new facility in Las Vegas, Nevada. This expansion is a key milestone in the company’s mission to redefine fulfillment and shipping for brands that sell frozen and refrigerated goods, offering them … Read more
For eCommerce DTC brands shipping frozen or refrigerated products, their carrier isn’t just a logistics partner—it’s part of the customer experience. No matter how good your product is, if your order shows up late, thawed, or damaged, you’ve lost the sale and your customer’s trust. Cold-chain shipping leaves zero margin for error. That’s why choosing … Read more
Shipping is one of the most critical aspects of running a direct-to-consumer (DTC) brand—for perishable goods, the stakes are even higher. Every delay, failed delivery, and packaging mistake doesn’t just cost money—it leads to spoiled products, lost customers, and damaged trust. The right shipping strategy keeps your products’ quality intact, reduces waste, and maximizes margins. … Read more
In eCommerce, acquiring a customer is just the beginning. The real challenge? Keeping them. That’s where Customer Lifetime Value (LTV) comes in—a metric that determines how much gross margin a customer generates over time. One of the biggest factors influencing LTV is delivery. A seamless delivery experience can turn a first-time buyer into a loyal … Read more
As companies work to scale, the complexities of logistics and operations grow, particularly for perishable ecommerce brands. Here’s a comprehensive guide for navigating peak season shipping, designed to address common pain points such as supply chain complexity, managing inventory and customer support. Optimize inventory placement across facilities Maintaining optimal inventory levels becomes increasingly complex … Read more
