Sofia Varela

Shipping frozen and refrigerated products DTC is unforgiving. To stay ahead, brands need to focus on certain key performance indicators (KPIs) that reveal just how well their operations are running. Here are six KPIs that are crucial for cold-chain shipping. 1) Pick Accuracy What it is: The percentage of orders that are picked and packed … Read more

Distance plays a critical role in cold-chain logistics success. Each additional mile increases shipping costs, requires more refrigerant, and creates more opportunities for temperature fluctuations that can compromise product quality. When customers receive melted ice cream or spoiled proteins, the damage extends far beyond a single order. It erodes trust and drives customer acquisition costs … Read more

Here’s what operational excellence looks like for modern DTC brands that ship perishable products, from the second a customer clicks “buy” to the moment the box lands at their doorstep. Every Step From Click to Doorstep 1. Order Captured → Instant Optimization The moment an order is placed, intelligent systems should evaluate packaging, refrigerant, carrier, … Read more

About Cometeer: Brewing Innovation at -321°F Cometeer is revolutionizing the coffee world with their groundbreaking approach to delivering the highest quality coffee in an accesible format. By flash-freezing meticulously brewed coffee using liquid nitrogen at -321°F, Cometeer captures the full flavor profile of freshly brewed coffee, preserving its taste and aroma until the moment it’s … Read more

Why the most successful frozen and refrigerated DTC brands treat fulfillment, shipping, and customer experience as part of the brand itself. Branding brings a customer in. Operations decide whether they come back. In DTC—especially in categories like frozen food, ready-to-eat meals, and perishable products—it’s easy to overinvest in the surface (design, packaging, paid media) and … Read more

A customer orders premium ribeye steaks for their anniversary dinner. What arrives? Chicken thighs and ground beef. These aren’t just shipping mistakes. They’re mispicks—and for eCommerce DTC brands, especially those shipping perishables, they’re profit killers. What Exactly Are Mispicks? A mispick happens when the wrong item gets selected and packed during order fulfillment. It’s not … Read more

Over the last decade, consumer expectations around shipping have radically changed. What was once considered a luxury—2-day delivery—is now simply the baseline. Today’s shoppers aren’t just looking for fast delivery; they expect it. And for brands, meeting that expectation isn’t just about delighting customers, it’s about survival. The Shift: Delivery Speed Is a Purchase Driver … Read more

When you ship frozen and refrigerated products, you’re not just racing against time — you’re racing against the forecast. A delayed delivery might mean a minor inconvenience for most brands. For frozen and refrigerated products, it can mean melted goods, a refund, and a lost customer. And while most teams plan for peak season and … Read more

As summer approaches, eCommerce DTC brands that ship frozen or refrigerated products enter their most operationally challenging season. Rising temperatures don’t just threaten product quality—they also put pressure on your shipping strategy, packaging decisions, and cost structure. Refrigerant—the unsung hero of cold-chain logistics—becomes the make-or-break factor. Here’s what brands need to understand (and adjust) to … Read more

Grip, Miami’s fastest-growing startup and the leader in AI-driven fulfillment and logistics for perishable DTC brands, is excited to announce the launch of its new facility in Las Vegas, Nevada. This expansion is a key milestone in the company’s mission to redefine fulfillment and shipping for brands that sell frozen and refrigerated goods, offering them … Read more